Mobile
App Store Optimization: Get Found, Get Installed
The metadata, visuals, and signals that move an app up the store rankings.
By Neha GuptaSeptember 22, 20256 min read
The best app fails if no one finds it. ASO is the SEO of the app stores, and it compounds.
Keywords and metadata
Research the terms your users actually search, and place them in the title, subtitle, and keyword fields. Relevance beats stuffing.
Visuals convert
The icon and first two screenshots do most of the work. Lead with the benefit, not a feature tour, and test variations.
Ratings are ranking
Prompt happy users to review at the right moment, and respond to negative reviews. Both your ranking and your conversion rate depend on it.
